It doesn’t take much to start someone’s journey. Next time someone asks “What do you do?”, lead with what you care about. Say:

 

“Have you heard of SriLankasEndangered.com?

(if they say no, say)

You’ve probably noticed that most ‘save the animals, save the planet’ stuff feels heavy... doom, gloom, or a guilt trip.
 

(pause, listen, reflect back what they say, then continue)
 

 SriLankasEndangered.com flips it.
It makes people laugh.
It inspires them so they actually want to read, share with others & take small steps.

 

Can I show you the site?"

 

They’ll almost always say yes.
When they do…

Tap the 'Show' button on your mobile site and pass the phone to your friend.