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Welcome to Sri Lanka's Endangered, a social-impact project operated in Sri Lanka through the sole proprietorship “The Enterprise.” It is part of a larger initiative by The Playn to spark local conservation action through education, storytelling, community involvement, and socially responsible brands.
We’ve set ourselves a rather modest goal: to look after the world, one small, endangered species at a time, starting right here on this remarkable island. Now, before you start thinking that we’ve gone entirely bonkers, let’s take a deep breath and dive into why we’re here and why you’re here too.
You see, when it comes to climate change, sustainability, and the plight of endangered species, most of us are familiar with the headlines. We’ve all heard the worrying reports of polar ice caps melting, rainforests disappearing, and species slipping off the face of the Earth faster than we can say "bio-diversity." But here’s the thing: while these problems seem vast and distant, they’re not someone else’s responsibility. They’re ours. Yes, even yours.
At Sri Lanka's Endangered, we believe that everyone, from seasoned wildlife experts to those of us who are just figuring out how to recycle properly (or those of us who feel bad that we haven't even got there yet)—can play a part in turning things around. And the best bit? You don’t need a PhD in conservation or a superhero cape to make a difference (though, if you have either, good for you).
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What we want to do
Our goal is quite simple: we want to help you along your journey towards protecting Sri Lanka’s endangered species and preserving our planet. We believe that, with a little nudge in the right direction, everyone can take meaningful steps toward sustainability. And while we’re at it, we hope to remind you that, much like a good cup of tea, saving the planet is best done together.
It all starts with awareness. Let’s be honest, most of us couldn’t name more than a handful of Sri Lanka’s endangered species. We might know about the Sri Lankan leopard (thanks, wildlife documentaries!), but what about the other incredible creatures that call this island home? Did you know the Pangolin is under threat? Or that the Purple-faced Langur is struggling to hang on?
But here’s the thing: once you start learning about these animals, you’ll care about them. And once you care, you’ll want to help.
Trust us, it’s a slippery slope.
So, how Do We Do it?
At Sri Lanka’s Endangered, we’re all about giving you the tools, information, and inspiration you need to get started. We’re not asking you to quit your day job, sell all your worldly possessions, and live in a tree (though, if you’re into that, no judgment). We’re simply here to help you take the first step.
Whether it's
learning about:
We’ve made it easy for you to start small and think big. The more you know, the more you’ll care, and before you know it, you’ll be part of a growing community of people who are making a real difference... right here in Sri Lanka.
Why Bother?
Now, we get it: life is busy. There are bills to pay, jobs to do, and traffic to sit in. But here’s a little secret: when you start to care about something bigger than yourself, something wonderful happens. You feel more connected, more purposeful, and, dare we say, happier. It turns out that doing good really does feel good.
Think of it this way: by protecting Sri Lanka’s endangered species and doing your part for the planet, you’re not just helping to save the animals—you’re also helping to save the best version of yourself. You’ll meet like-minded people, share stories, and feel proud of the steps you’re taking. You’ll even start to notice that those small steps lead to bigger changes, for you and for the world around you.
So, whether you're a nature enthusiast, a busy professional, or just someone who’s curious about how they can make a difference, we invite you to take that first step with us. Learn about the animals on the brink of extinction, discover what you can do to help and start conversations.
We’re all in this together. And while we may not have all the answers (we’re learning, too), we do know one thing for certain: together, we can make a difference.
Let’s get started. It’s easier than you think, and far more rewarding than you can imagine. Sri Lanka’s Endangered: Saving species, one small step at a time... yours.
We believe that by coming together, we can create a future where endangered species are cared for, where ecosystems are protected, and where every individual can make a difference in the world.
Our Unity Icon
The Unity Icon begins with you. Imagine yourself as a triangle... your corners holding your dreams, your skills, and even your quirks. These make you unlike anyone else. At the center of that triangle lies a dot: your conscience. It’s the quiet voice that whispers care, the reminder that you are part of something bigger.
On our own, our triangles point in different directions. We care about different things, and our energy scatters. That’s why the challenges of our time often feel overwhelming... too big for any one person to solve. But when one corner of each life turns toward the same purpose... to care for our planet and the life we share... something extraordinary happens. Scattered sparks align. Small actions connect. And what once felt impossible begins to shift.
This is how forests regrow, oceans heal, species find refuge, and communities begin to thrive again. The Unity Icon reminds us that we don’t change the world by being perfect. We change it by pointing part of who we are in the same direction... together. And here’s the truth: you are already part of this movement, because your conscience already knows where to point.
Our Mission
Our mission is to provide a platform that anyone can use for themselves or to encourage others on their own journey to make a difference by supporting conservation efforts that safeguard the future of our natural world. Doing this by leveraging the work done by the experts & organisations in Sri Lanka to create awareness about the critical status of Sri Lanka's wildlife and habitats, and what has to be done to help.
Our Vision
We envision a Sri Lanka where biodiversity flourishes, where coexistence between humans and wildlife is harmonious, and where every person is empowered to contribute in their own unique way to the protection of our environment.
do what you can do
Help Us
Whether you're a wordsmith who can make the dullest facts dazzle, a social media whizz who can rally the troops, a well-connected soul with a knack for putting people together, or simply someone who knows a lot about a lot, we’ve got a spot for you.
Dive into our volunteer opportunities and discover where your talents can make waves. This isn’t just about donating your time or resources; it’s about joining a vibrant community dedicated to raising awareness and inspiring action.
So, whether you're popular, prosperous, or just full of knowledge, pull up those sleeves and let’s stir things up! Together, we can amplify our voices and work toward a future where endangered animals not only survive but thrive. Your contribution... whatever it may be... could be the spark that gets the world talking (and maybe even laughing) about the urgent need for conservation.
Pick Your Skills
Accountant and Bookkeeper (aka, Keeper of the Financial Peace)
Proven experience in accounting and bookkeeping, preferably in a nonprofit or social enterprise setting.
Proficiency with accounting software (e.g., QuickBooks, Xero, or similar tools).
Strong understanding of financial reporting, budgeting, and cash flow management.
Knowledge of tax compliance and regulations, including those applicable to nonprofits.
Attention to detail and excellent organizational skills.
Ability to create and maintain transparent financial records.
Experience with grant reporting and fund tracking is a plus.
Are you someone who finds joy in balanced budgets and reconciled accounts? As our Accountant and Bookkeeper, you’ll play a critical role in ensuring the financial health of our mission.
Your responsibilities will include managing day-to-day financial transactions, preparing accurate reports, and keeping our accounts in tip-top shape. You’ll track donations, grants, and expenses to ensure transparency and compliance with financial regulations.
Additionally, you’ll work closely with fundraising specialists and project managers to create budgets that maximize our impact while staying on track. Whether it’s preparing reports for stakeholders or answering the occasional question about why the coffee fund exists, you’ll be the go-to person for all things financial.
If you love numbers, have an eye for detail, and want your skills to make a difference, we’d love to have you join our team!
Content Strategist and Writer
Exceptional storytelling and writing skills for digital and print mediums; Advanced research capabilities to synthesize, analyze, and verify information from authoritative sources; Hands-on experience with content management systems (e.g., WordPress, Wix); Proven knowledge of SEO strategies, including keyword optimization and analytics interpretation; A portfolio of environmental, advocacy, or narrative-driven writing is strongly preferred.
Are you a natural storyteller who can take complex topics and turn them into compelling narratives that educate and inspire action? As our Content Strategist and Writer, you’ll lead the creation of impactful content for our localized endangered species platforms. Your role will include crafting long-form articles, persuasive copy, and engaging stories that motivate users to care about and act on critical environmental challenges. Collaboration with conservation experts and data analysts will ensure your content is not only engaging but factually robust and actionable.
Educator and Behavioral Psychologist
Expertise in behavioral psychology, education, or a related social science; Proven ability to design motivational content and interactive learning experiences; Familiarity with learning design tools like Articulate or Canva; Experience developing strategies to drive long-term behavioral change; Strong collaboration skills to work with diverse creative teams.
Are you fascinated by the science of motivation and behavior? As our Educator and Behavioral Psychologist, you’ll ensure our content does more than inform—it transforms. By applying psychological principles to our storytelling and design, you’ll create experiences that leave lasting impressions and inspire action.
Collaboration and Community Engagement
Interpersonal Skills; Conflict Resolution; Event Planning
If you thrive in the company of others and have a talent for bringing people together, we need your talents! You’ll collaborate with organizations and individuals to refine content, ensuring it accurately reflects their missions while fostering community dialogue among volunteers and the public.
Country Manager (aka, Captain of Local Impact)
Strong leadership and management skills with experience overseeing teams and projects.
Deep understanding of local environmental challenges, cultural nuances, and advocacy opportunities.
Proven ability to build and maintain relationships with stakeholders, including NGOs, government agencies, and community organizations.
Strategic thinking and problem-solving to align local efforts with global goals.
Proficiency in project management tools (e.g., Asana, Trello) and reporting systems.
Exceptional communication skills to represent the organization locally and inspire teams.
Budget management experience and a knack for making the most of available resources.
Familiarity with fundraising, partnerships, and public relations is a plus.
Are you passionate about leading change in your community while working as part of a global mission? As our Country Manager, you’ll be at the forefront of our efforts to inspire and empower action on environmental issues in your country.
Your role will include overseeing local projects, building partnerships with specialists and organizations, and ensuring that our content and initiatives align with the unique challenges and opportunities in your region. You’ll act as the bridge between our global strategy and local implementation, working to amplify our impact on the ground.
As a leader, you’ll manage local teams, ensuring they have the resources and support they need to succeed. You’ll collaborate with researchers, content creators, and campaign managers to deliver initiatives that resonate locally and contribute to measurable change. Additionally, you’ll identify gaps, opportunities, and success stories that can inspire action and replicate best practices globally.
This is a role for someone who thrives on responsibility, believes in the power of collaboration, and wants to be a catalyst for meaningful change.
English Proofreader & Copy Optimization Specialist
Meticulous command of English grammar and style; Strong editorial judgment and attention to detail; Understanding of persuasive writing and audience psychology; Familiarity with digital platforms (e.g., Wix, WordPress); Ability to refine content for clarity, emotional impact, and call-to-action performance; Experience in proofreading advocacy, educational, or nonprofit communications preferred.
If you have strong English writing skills and a love for language, but not all the technical experience listed above, don’t worry. We can help you learn. What matters most is your willingness to grow, collaborate, and use your words to make a real difference.
Do you have a sharp eye for detail and a feel for words that move people to act? As our Proofreader & Copy Optimization Specialist, you’ll help ensure every word on our website feels clear, credible, and inspiring.
Your work will begin with proofreading and polishing our live website content, making sure it reads naturally, reflects our tone, and invites readers to take action. You’ll also help strengthen our calls to action across all pages, encouraging more Advocates, Experts, Organizations, Photographers, and other stakeholders to join our mission.
By refining copy and elevating clarity, rhythm, and persuasion, you’ll help transform engagement into impact, one sentence at a time.
Join us to make every word count in protecting Sri Lanka’s endangered species.
Community Builder
Proven experience managing and growing online communities or forums; Familiarity with tools like Discord, Slack, or community management platforms; Strong understanding of engagement metrics and user behavior; Creativity in designing interactive campaigns, challenges, and events; Knowledge of basic behavioral psychology to drive participation.
Are you the type of person who can spark a conversation anywhere—be it in a café or an online forum? As our Community Builder, you’ll create and nurture vibrant spaces where people feel inspired to connect, learn, and act. From designing interactive events to fostering thoughtful discussions, your job is to turn a passive audience into an engaged community of advocates.
Data Analyst
Advanced proficiency in data visualization tools (Tableau, Power BI, Google Data Studio); Expertise in web analytics platforms like Google Analytics and Hotjar; Familiarity with SQL or Python for data extraction and analysis; Strong ability to interpret metrics and provide actionable recommendations; Exceptional attention to detail and critical thinking skills.
Do you see numbers not just as data but as a roadmap for decision-making? As our Data Analyst, you’ll decode user behavior, analyze campaign performance, and identify trends that will shape our strategies. Your insights will help us fine-tune our platforms to maximize engagement and impact. If you love turning spreadsheets into stories, we’re looking for you.
Fundraising Specialist (aka, Our Champion for Conservation Cash)
Proven experience in fundraising, grant writing, or donor relations.
Exceptional communication and storytelling skills to inspire support.
Strategic thinking to identify and cultivate potential donors and sponsors.
Proficiency in fundraising tools and platforms (e.g., Salesforce, Donorbox, or similar).
Networking skills to build relationships with individuals, corporations, and foundations.
Creativity in developing innovative campaigns and events.
Familiarity with environmental or conservation-focused funding is a plus.
Are you the kind of person who can turn a conversation about sea turtles into a donation big enough to save a beach? As our Fundraising Specialist, you’ll be at the forefront of rallying financial support for our mission.
Your role will include identifying funding opportunities, building relationships with donors, and crafting compelling proposals that showcase the impact of our work. From engaging philanthropists to creating fun, impactful campaigns, you’ll ensure that every dollar raised goes toward protecting endangered species and inspiring change.
You’ll work closely with our team to align fundraising efforts with our goals, and you’ll have the freedom to experiment with creative approaches to inspire generosity. Whether you’re pitching a grant, hosting a fundraiser, or charming a potential sponsor, your efforts will directly fuel the work that matters most.
Conservation Expert
Advanced degree or extensive experience in conservation biology, ecology, or a related field; Strong analytical skills to interpret environmental data and provide actionable insights; Familiarity with GIS tools, biodiversity databases, and environmental modeling; Ability to communicate complex scientific concepts in layman’s terms; Experience collaborating with cross-disciplinary teams, including content creators and educators.
Are you a conservationist who thrives on turning science into solutions? As our Conservation Expert, you’ll ensure our platforms are anchored in accurate, actionable, and compelling environmental insights. Your role involves consulting on content, analyzing data to highlight key issues, and collaborating with writers and multimedia creators to inspire meaningful action. Join us and use your expertise to bring the fight for biodiversity into the spotlight.
Digital Marketing Specialist
Expertise in managing campaigns on Meta, Instagram, Twitter, TikTok, and LinkedIn; Advanced understanding of PPC platforms like Google Ads and Facebook Ads Manager; Proficiency with SEO tools (SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, Hotjar); Knowledge of email marketing best practices and tools (e.g., Mailchimp, Klaviyo); A proven track record of designing and executing successful multi-platform campaigns.
Are you a digital marketer with a flair for making the internet care about critical causes? As our Digital Marketing Specialist, you’ll design and execute campaigns that amplify our mission, drive website traffic, and foster community engagement. Your role includes leveraging analytics to refine strategies, optimizing content for discoverability, and crafting targeted outreach that turns curiosity into commitment. If you’re ready to use your digital expertise for a cause that matters, we’d love to have you on board.
Influencer Outreach
Communication Skills; Negotiation Skills; Networking
If you have the charm of a seasoned diplomat and a knack for persuasion, this role is calling your name! We’re looking for an enthusiastic connector to reach out to influencers who share our passion for conservation, engaging with them to propose collaboration ideas that can boost our mission.