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Welcome to Sri Lanka's Endangered, a social-impact project operated in Sri Lanka through the sole proprietorship “The Enterprise.” It is part of a larger initiative by The Playn to spark local conservation action through education, storytelling, community involvement, and socially responsible brands.
We’ve set ourselves a rather modest goal: to look after the world, one small, endangered species at a time, starting right here on this remarkable island. Now, before you start thinking that we’ve gone entirely bonkers, let’s take a deep breath and dive into why we’re here and why you’re here too.
You see, when it comes to climate change, sustainability, and the plight of endangered species, most of us are familiar with the headlines. We’ve all heard the worrying reports of polar ice caps melting, rainforests disappearing, and species slipping off the face of the Earth faster than we can say "bio-diversity." But here’s the thing: while these problems seem vast and distant, they’re not someone else’s responsibility. They’re ours. Yes, even yours.
At Sri Lanka's Endangered, we believe that everyone, from seasoned wildlife experts to those of us who are just figuring out how to recycle properly (or those of us who feel bad that we haven't even got there yet)—can play a part in turning things around. And the best bit? You don’t need a PhD in conservation or a superhero cape to make a difference (though, if you have either, good for you).
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What we want to do
Our goal is quite simple: we want to help you along your journey towards protecting Sri Lanka’s endangered species and preserving our planet. We believe that, with a little nudge in the right direction, everyone can take meaningful steps toward sustainability. And while we’re at it, we hope to remind you that, much like a good cup of tea, saving the planet is best done together.
It all starts with awareness. Let’s be honest, most of us couldn’t name more than a handful of Sri Lanka’s endangered species. We might know about the Sri Lankan leopard (thanks, wildlife documentaries!), but what about the other incredible creatures that call this island home? Did you know the Pangolin is under threat? Or that the Purple-faced Langur is struggling to hang on?
But here’s the thing: once you start learning about these animals, you’ll care about them. And once you care, you’ll want to help.
Trust us, it’s a slippery slope.
So, how Do We Do it?
At Sri Lanka’s Endangered, we’re all about giving you the tools, information, and inspiration you need to get started. We’re not asking you to quit your day job, sell all your worldly possessions, and live in a tree (though, if you’re into that, no judgment). We’re simply here to help you take the first step.
Whether it's
learning about:
We’ve made it easy for you to start small and think big. The more you know, the more you’ll care, and before you know it, you’ll be part of a growing community of people who are making a real difference... right here in Sri Lanka.
Why Bother?
Now, we get it: life is busy. There are bills to pay, jobs to do, and traffic to sit in. But here’s a little secret: when you start to care about something bigger than yourself, something wonderful happens. You feel more connected, more purposeful, and, dare we say, happier. It turns out that doing good really does feel good.
Think of it this way: by protecting Sri Lanka’s endangered species and doing your part for the planet, you’re not just helping to save the animals—you’re also helping to save the best version of yourself. You’ll meet like-minded people, share stories, and feel proud of the steps you’re taking. You’ll even start to notice that those small steps lead to bigger changes, for you and for the world around you.
So, whether you're a nature enthusiast, a busy professional, or just someone who’s curious about how they can make a difference, we invite you to take that first step with us. Learn about the animals on the brink of extinction, discover what you can do to help and start conversations.
We’re all in this together. And while we may not have all the answers (we’re learning, too), we do know one thing for certain: together, we can make a difference.
Let’s get started. It’s easier than you think, and far more rewarding than you can imagine. Sri Lanka’s Endangered: Saving species, one small step at a time... yours.
We believe that by coming together, we can create a future where endangered species are cared for, where ecosystems are protected, and where every individual can make a difference in the world.
Our Unity Icon
The Unity Icon begins with you. Imagine yourself as a triangle... your corners holding your dreams, your skills, and even your quirks. These make you unlike anyone else. At the center of that triangle lies a dot: your conscience. It’s the quiet voice that whispers care, the reminder that you are part of something bigger.
On our own, our triangles point in different directions. We care about different things, and our energy scatters. That’s why the challenges of our time often feel overwhelming... too big for any one person to solve. But when one corner of each life turns toward the same purpose... to care for our planet and the life we share... something extraordinary happens. Scattered sparks align. Small actions connect. And what once felt impossible begins to shift.
This is how forests regrow, oceans heal, species find refuge, and communities begin to thrive again. The Unity Icon reminds us that we don’t change the world by being perfect. We change it by pointing part of who we are in the same direction... together. And here’s the truth: you are already part of this movement, because your conscience already knows where to point.
Our Mission
Our mission is to provide a platform that anyone can use for themselves or to encourage others on their own journey to make a difference by supporting conservation efforts that safeguard the future of our natural world. Doing this by leveraging the work done by the experts & organisations in Sri Lanka to create awareness about the critical status of Sri Lanka's wildlife and habitats, and what has to be done to help.
Our Vision
We envision a Sri Lanka where biodiversity flourishes, where coexistence between humans and wildlife is harmonious, and where every person is empowered to contribute in their own unique way to the protection of our environment.
do what you can do
Help Us
Whether you're a wordsmith who can make the dullest facts dazzle, a social media whizz who can rally the troops, a well-connected soul with a knack for putting people together, or simply someone who knows a lot about a lot, we’ve got a spot for you.
Dive into our volunteer opportunities and discover where your talents can make waves. This isn’t just about donating your time or resources; it’s about joining a vibrant community dedicated to raising awareness and inspiring action.
So, whether you're popular, prosperous, or just full of knowledge, pull up those sleeves and let’s stir things up! Together, we can amplify our voices and work toward a future where endangered animals not only survive but thrive. Your contribution... whatever it may be... could be the spark that gets the world talking (and maybe even laughing) about the urgent need for conservation.
Pick Your Skills
Translator (English To Tamil)
Fluency in English and Tamil ; Cultural Awareness ; Attention to Detail : Research Skills
As a volunteer translator you will play a crucial role in making important information accessible to the Tamil-speaking community. Your responsibilities will include translating content such as articles, social media posts, and educational materials from English to Tamil, ensuring that the message resonates with local audiences.
You will work closely with the content creation team to ensure that all materials are accurately translated and culturally adapted, helping to promote awareness of endangered species and conservation efforts. By joining our team, you’ll help bridge the gap between languages and cultures, fostering a greater understanding of the challenges facing our environment and the actions needed to protect it.
Data Analyst
Advanced proficiency in data visualization tools (Tableau, Power BI, Google Data Studio); Expertise in web analytics platforms like Google Analytics and Hotjar; Familiarity with SQL or Python for data extraction and analysis; Strong ability to interpret metrics and provide actionable recommendations; Exceptional attention to detail and critical thinking skills.
Do you see numbers not just as data but as a roadmap for decision-making? As our Data Analyst, you’ll decode user behavior, analyze campaign performance, and identify trends that will shape our strategies. Your insights will help us fine-tune our platforms to maximize engagement and impact. If you love turning spreadsheets into stories, we’re looking for you.
Local Engagement Expert
Deep knowledge of local ecosystems, environmental challenges, and cultural nuances; Demonstrated experience building partnerships with NGOs, community groups, and influencers; Exceptional communication and relationship-building skills; Proven ability to conduct field research and synthesize grassroots insights; Familiarity with project collaboration tools like Slack, Trello, or Airtable.
Do you have your finger on the pulse of your local community and a passion for connecting people with meaningful causes? As our Local Engagement Expert, you’ll be the link between grassroots conservation efforts and our digital platforms. Your role involves building relationships with local organizations, gathering inspiring stories, and ensuring that our content reflects the unique challenges and opportunities of your region. This position offers the opportunity to make a tangible difference by amplifying local voices on a national and global stage.
Project Manager
Expertise in project management tools (Asana, Trello, Monday.com); Strong leadership and organizational skills, with a track record of delivering complex projects; Ability to manage cross-functional teams across time zones; Familiarity with workflow automation tools like Zapier or Airtable; Excellent communication skills to align stakeholders and teams.
If the idea of organizing chaos fills you with joy, you might be our perfect Project Manager. Your job is to make sure every moving part in our mission is moving in the right direction—and at the right speed. From coordinating content creators to overseeing campaign launches, you’ll be at the helm of our operations, keeping everything running smoothly while inspiring your team to do their best work.
Community Builder
Proven experience managing and growing online communities or forums; Familiarity with tools like Discord, Slack, or community management platforms; Strong understanding of engagement metrics and user behavior; Creativity in designing interactive campaigns, challenges, and events; Knowledge of basic behavioral psychology to drive participation.
Are you the type of person who can spark a conversation anywhere—be it in a café or an online forum? As our Community Builder, you’ll create and nurture vibrant spaces where people feel inspired to connect, learn, and act. From designing interactive events to fostering thoughtful discussions, your job is to turn a passive audience into an engaged community of advocates.
Multimedia Content Creator
Mastery of Adobe Premiere Pro, After Effects, Photoshop, and Illustrator; Proven ability to create motion graphics, video content, and basic animations; Strong experience with social media platform requirements, including aspect ratios, lengths, and trends for YouTube, TikTok, and Instagram; Familiarity with DSLR cameras, audio equipment, and production workflows; A portfolio that demonstrates creativity, storytelling, and technical skill in visual content creation.
Do you excel at creating visuals that stop the scroll and spark action? As our Multimedia Content Creator, you’ll produce videos, animations, and graphics that make complex environmental issues relatable and urgent. Your work will be the visual heart of our mission, from designing dynamic infographics to editing mini-documentaries that bring local conservation stories to life. You’ll collaborate closely with writers, marketers, and conservationists to ensure every piece of content is as impactful as it is beautiful.
Translator and Cultural Adapter
Proficiency in English and at least one relevant local language; Expertise in localization tools like Smartling, Trados, or Wordfast; Strong understanding of cultural nuances and linguistic subtleties; Proven ability to adapt global messages for local audiences; Experience working with culturally diverse teams.
Do you have the rare ability to translate not just words but the heart of a message? As our Translator and Cultural Adapter, you’ll bridge the gap between global ideas and local relevance. You’ll ensure that every story resonates with its audience, maintaining its power while adapting its tone and cultural context.
Conservation Expert
Advanced degree or extensive experience in conservation biology, ecology, or a related field; Strong analytical skills to interpret environmental data and provide actionable insights; Familiarity with GIS tools, biodiversity databases, and environmental modeling; Ability to communicate complex scientific concepts in layman’s terms; Experience collaborating with cross-disciplinary teams, including content creators and educators.
Are you a conservationist who thrives on turning science into solutions? As our Conservation Expert, you’ll ensure our platforms are anchored in accurate, actionable, and compelling environmental insights. Your role involves consulting on content, analyzing data to highlight key issues, and collaborating with writers and multimedia creators to inspire meaningful action. Join us and use your expertise to bring the fight for biodiversity into the spotlight.
UX/UI Designer
Advanced proficiency in design tools such as Figma, Sketch, Adobe XD, and similar; Comprehensive understanding of responsive web design, HTML, and CSS; Experience with prototyping and usability testing tools (e.g., InVision, Axure); Expertise in accessibility standards (e.g., WCAG 2.1); A portfolio showcasing interactive, user-centered designs optimized for engagement and functionality.
Imagine designing a website so brilliant that users would rather scroll through it than binge their favorite TV show. As our UX/UI Designer, your mission is to create a digital paradise where every button is clickable, every image perfectly aligned, and every visitor feels like they’ve stumbled upon an online oasis. Of course, this means mastering tools with names like 'Figma' (which, let’s face it, sounds like a dessert) and making sure the site looks just as good on an ancient tablet as it does on the latest smartphone.
Educator and Behavioral Psychologist
Expertise in behavioral psychology, education, or a related social science; Proven ability to design motivational content and interactive learning experiences; Familiarity with learning design tools like Articulate or Canva; Experience developing strategies to drive long-term behavioral change; Strong collaboration skills to work with diverse creative teams.
Are you fascinated by the science of motivation and behavior? As our Educator and Behavioral Psychologist, you’ll ensure our content does more than inform—it transforms. By applying psychological principles to our storytelling and design, you’ll create experiences that leave lasting impressions and inspire action.
Digital Marketing Specialist
Expertise in managing campaigns on Meta, Instagram, Twitter, TikTok, and LinkedIn; Advanced understanding of PPC platforms like Google Ads and Facebook Ads Manager; Proficiency with SEO tools (SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, Hotjar); Knowledge of email marketing best practices and tools (e.g., Mailchimp, Klaviyo); A proven track record of designing and executing successful multi-platform campaigns.
Are you a digital marketer with a flair for making the internet care about critical causes? As our Digital Marketing Specialist, you’ll design and execute campaigns that amplify our mission, drive website traffic, and foster community engagement. Your role includes leveraging analytics to refine strategies, optimizing content for discoverability, and crafting targeted outreach that turns curiosity into commitment. If you’re ready to use your digital expertise for a cause that matters, we’d love to have you on board.
Content Strategist and Writer
Exceptional storytelling and writing skills for digital and print mediums; Advanced research capabilities to synthesize, analyze, and verify information from authoritative sources; Hands-on experience with content management systems (e.g., WordPress, Wix); Proven knowledge of SEO strategies, including keyword optimization and analytics interpretation; A portfolio of environmental, advocacy, or narrative-driven writing is strongly preferred.
Are you a natural storyteller who can take complex topics and turn them into compelling narratives that educate and inspire action? As our Content Strategist and Writer, you’ll lead the creation of impactful content for our localized endangered species platforms. Your role will include crafting long-form articles, persuasive copy, and engaging stories that motivate users to care about and act on critical environmental challenges. Collaboration with conservation experts and data analysts will ensure your content is not only engaging but factually robust and actionable.